Barbabes is an adult entertainment agency that offers bookings for female and male strippers; topless waiters and waitresses; and poker packages and cruises.
Barbabes was a new entrant to the market and was struggling to take market share. They offered stellar service and had beautiful people on offer, but booking levels were still dwindling.
Barbabes approached Melbourne Web Co with its problem, desiring to focus its own energies on operations and management.
Melbourne Web Co consulted with Barbabes researching the market, developing strategies
and planning out implementations and campaigns.
Melbourne Web Co took over all aspects of a Barbabes’ marketing – strategic conception and planning; branding and positioning; web design and development; search engine marketing and advertising campaigns; back-end management and maintenance.
Small sample of organic rankings as at December 14th 2014 (Search performed on device located in Melbourne):
- Rank #1 – female strippers melbourne, topless waitress, topless waitress melbourne, female stripper, topless
waitresses melbourne, male strippers
- Rank #2 – male strippers, topless waitresses, female stripper
- Rank #3 – male strippers melbourne
- Rank #4 – female strippers
- Rank #5 – male strippers
In synergy with the other digital marketing work we had been doing for Barbabes, this led to large inflows of web visitors. Because these visitors came to a professionally done website that was optimized for conversions, Barbabes experienced around a 300% growth in enquiries which peaks at around 100 enquiries per week.